We use the following ingredients, and only these ingredients :

Pure Beef

Beef is an incredible nutrient-packed protein with high levels of Vitamin B complex for increased energy throughout the day, Phosphorus for developing a strong skeletal system, Zinc to support a healthy immune system, and Iron which helps to prevent and reduce fatigue.

Beef also contains high levels of Selenium which is known for its treatment of allergies, arthritis, and heart disease.

Sweet Potato

Sweet potatoes are a low fat complex carbohydrate and a natural energy source rich in vitamins and minerals such as Magnesium, Potassium and Manganese. They are also a great source of Vitamin C, which helps fight infections and heal wounds, as well contain high levels ofBeta Carotene, which helps to prevent disease and infection.

Sweet Potatoes are one of the best dietary source of Vitamin A, which promotes healthy skin, coat, eyes, nerves, and muscles in dogs, as well a rich source of Vitamins B6, Calcium, and Iron.

Coconut

Most of the fats in coconuts are medium-chain triglycerides , which are healthy saturated fats that aid your dog's metabolism. Coconut also contains valuable lauric acid which has antibacterial, antiviral, and anti-fungal properties that assist in destroying bacteria which may cause stomach ulcers, dental cavities, and urinary tract infections.

Coconut is rich in dietary fibre which can reduce the absorption of sugars in the bloodstream leading to lower cholesterol , as well being a great source of Iron.

Rooibos

Rooibos is rich in vitamin C, and boasts two flavonoids called quercetin and luteolin, which have cancer-fighting properties and can help with any inflammation.

Rooibos has been shown to help with allergies and hot spots, digestive issues and even stress in dogs as well as people.

Parsley

Parsley contains high levels of Vitamin K, which crucial in assisting calcium to strengthen dog’s bones and teeth, as well as decent amounts of Vitamin C, a natural antioxidant.
Beef also contains high levels of Selenium which is known for its treatment of allergies, arthritis, and heart disease.

Parsley also contain limonene, a natural oil that kills bad mouth bacteria leaving your dog with healthy gums and a fresh smelling breath.

Rosemary

Rosemary is a one of nature's best antioxidants, which strengthens blood capillaries and protects your dog against free radical damage that can cause certain types of cancer.
Beef also contains high levels of Selenium which is known for its treatment of allergies, arthritis, and heart disease.

Rosemary is also a rich source for Vitamin A, Vitamin C, Folate, Calcium and Potassium.

Chia Seeds

Chia seeds are able to slow down the conversion of carbohydrates into sugars, creating stable blood sugar levels, which in turn contributes to naturally high levels of energy for your dog. The added benefit of slowing down digestion, is it enables full absorption of nutrients while dogs feel satiated longer.

Chia seeds are another great source of Calcium and Magnesium, crucial for the development and maintenance of healthy bones, and Iron which plays a vital role in the formation of haemoglobin, the molecule that carries oxygen in red blood cells.

Aniseed

Anise is rich in B-Complex Vitamins, Vitamin A & C, and important minerals such as copper, iron, magnesium, manganese, zinc and potassium.

Flaxseeds

Flaxseeds are a great source of Omega-3 and Omega-6 fatty acids, which are great for your dog's skin, coat and heart.
Beef also contains high levels of Selenium which is known for its treatment of allergies, arthritis, and heart disease.

Flaxseeds contain Alpha linolenic acid, which can greatly assist dogs suffering from canine arthritis and minor joint problems.